Incorporating Instagram for promoting a brand or business is the millennial-proof hack. Businesses irrespective of its type and size are taking to the photo sharing app to expand their presence amongst the target audience. In fact, this visual platform has also become an integral part of lawyer SEO for marketing the lawyer firms in the truest sense.
According to a survey, at least 80% of the regular users follow minimum one business profile offering services and products of their choices. The numbers also suggest that almost 500 active users on a daily basis take the aid of such profiles to educate themselves about certain businesses.
In reality, Instagram is not always about filters and self-adulation, it is an impeccable marketing tool powered with best practices of lawyer SEO to boost a business from the bottom line. So, if your law firm is absent on Instagram, take inspirations from the following reasons to accentuate the business and reach amongst your target audience seamlessly:
- Videos to Bewitch
A study showed that the video content on Instagram happened to have more views than photos in 2018. You should take advantage of posting videos for gaining more and more potentials and leads. Needless to say, crisp and short videos with value-added information are a point blank way to attract new audience towards your Instagram profile and business website respectively. Promote your law firm by posting engaging and compelling videos and see trackable results with real-time.
- Photos to Speak
Images are superficial yet powerful. Since, its inception, Instagram adhered to this particular notion. Offer all the uniqueness of your business through quirky infographics or thoughtful post. Work on the caption and delineate important issues and topics to draw the clients’ attention with ease.
You can implement the most trending and competitive hashtags to make the posts more visible amongst your niche audience. Choosing the right hashtags though need a bit of flair. If you find this job to be difficult, considering a lawyer SEO agency is a good alternative.
- Get into Candid Conversation
Live video feature is the latest addition in Instagram after it was purchased by Facebook. These features allow the users to interact with their followers directly. So, put yourself in the videos and have a candid conversation to infuse in more engagement in your business profile.
You can pick up serious issues, raging topics etc. to have a heart-to-heart discussion with the followers.
Jumping on the Bandwagon Right Away
Before you miss the bandwagon, plunge into it. However, make sure to improve the existing trends with your touch of personalization. Be regular on Instagram to keep the promotion game on point. To make the campaigns successful, hiring a professional lawyer SEO agency can make for a smart decision. The in-house SEO expert and digital marketing executives will amalgamate creativity and technology in the right proportion to give you quality traffic.
Hope, these reasons are convincing enough for you to venture in this particular ecosystem. So before this mainstream platform becomes outdated, take maximum advantage from it. Get started!